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What is Search Engine Optimization?

Have you ever wondered what all the fuss about SEO is? In simple words, SEO is the strategy that gears up your brand visibility. SEO, which stands for Search Engine Optimization, is the process of regularly updating and upgrading your web pages so that search engines like Google, Bing, and others give your website a boost and your brand's visibility grows. SEO specialists can guide you to the top.
Yes, it is a known fact that search engines drive the traffic to your website. But SEO is the strategy that helps you gain more traffic and rank higher. Let us learn more about how SEO works.

How Does SEO Work?
If you go to a bookstore and ask for any book, the manager would know where it is stored regardless of how big the bookstore is. Search Engines use bots to crawl the entire storage of information and prepare an index that helps the search engine answer your query efficiently. This index made by the search engines is the bookstore where any book can be found based on your preferences.
Now, there are hundreds of criteria which help the algorithms in the index select the best order in which your query should be answered. You asked for a book in adult fantasy with a male alpha protagonist, the bookstore manager, from his knowledge of all the books falling in this criteria, will show you the top best.
User experience plays an important role in determining good SEO content. It is how search bots determine how well a website or web page can provide the searcher with the information they are looking for. You can not buy search engines to gain higher organic search ranks, unlike paid search ads, therefore SEO experts must put in the effort. This is where we can help. Webmantra has a team of SEO consultants to help your brand reach the top ranks.

Who We Are 
And How Can We Help
Webmantra, an SEO company in India, provides the best SEO services in the country. All of the technical parts of your online business, including raising exposure, website audits, site backlinking, keyword research, optimising content, increasing page speed, link building, mobile optimization, and more, are taken care of by our skilled yet economical SEO services. You can help enhance your search ranks and increase your visibility among your target audience by utilising our SEO knowledge.
Why Webmantra
Since 2003, Webmantra has been the top company providing professional SEO services to clients in India and abroad. You can check the work we have successfully done for our clients here. We've been providing digital solutions to a diverse range of clients across the globe. Over 450 active clients across India, the UAE., the United States, and the United Kingdom attest to our results-driven and customer-centric services.
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Why Is SEO Important? and What SEO Techniques Must You Use?

Why Is SEO Important?

Considering individuals make hundreds of billions of searches annually, many with commercial intent, SEO is a critical component of digital marketing . Any brands' major source of internet traffic is frequent search, which is supplemented by other marketing channels. The time when you get placed higher in SERPs than your competitors will significantly impact your bottom line.
Various studies have concluded that the free listings on a search engine results page (SERP) are by far the most relevant to the user's inquiry. As previously stated, there is no way to pay a search engine to rank higher. Professional SEO services from a local SEO company like Webmantra, on the other hand, can help you get fantastic SERP results. 
You can attract all the traffic in the world, but if they come to your site because Google tells them you are a five star hotel when in reality you sell the best five star shakes, your customers would leave your website/shop utterly disappointed. The quality of the content and its relevance to your business are critical when it comes to SEO.

What SEO Techniques Must You Use?

There are certain things you must keep in your mind while creating SEO content. Here is a list of techniques you must definitely implement:
1. Keyword Research:
Keyword research can provide you with a lot of information about what your target audience is looking for on Google. The knowledge you gain from these genuine search phrases can inform both your content strategy and your overall marketing plan. When conducting internet research, people employ keywords to identify solutions. 
2. SEO Audit:
An SEO audit is a process of determining how well your website complies with best practices; it is the first stage in developing a measurable implementation strategy. The goal of the audit is to find as many foundational faults as possible that affect organic search performance.
3. On Page SEO:
On-page SEO focuses on improving aspects of your website that you have control over, such as the code. Content, headlines and headers, titles, and other elements are some examples.
4. Off Page SEO:
Off-page SEO refers to measures conducted away from your own website in order to influence your search engine results page rankings. Linking to or promoting your website, for example, and effectively endorsing the quality of your content.
5. Technical SEO:
Technical SEO refers to website and server enhancements that aid search engine spiders in more effectively crawling and indexing your site. It deals with your website's technical aspects, such as sitemaps, page speed, URL structure, schema, site navigation, and so on.

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