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How to Create a Business Email Newsletter - Dos and Don’ts

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March 09, 2022
How to Create a Business Email Newsletter - Dos and Don’ts
The majority of newsletters are marked as read, deleted, or just ignored. However, this does not have to be the case because there are ways to write newsletters that readers will enjoy reading. How to write a good email newsletter?
Our experts have noticed a pattern in newsletters: most of them are predictable and boring. We don’t think your email subscribers want their daily dose of predictable and boring - they want something more engaging! That's why today we're going to go over 50 ways you can do just that. But first, let us learn what an Email Newsletter is!

What is an Email Newsletter?

A newsletter is a publication that is sent by e-mail to subscribers who have signed up for it. It's often just referred to as a newsletter. For some people, an important reason for subscribing to an email newsletter is because they are looking for something that isn't available on the Internet.

Why is an Email Newsletter Important?

Email newsletters can be used as a powerful digital marketing tool to drive traffic back to your website or business. Do you want to grow your customer base, attract new customers, and build a community of repeat buyers? If so, the easiest way to do it is by establishing an email newsletter.
Email marketing, when done correctly, is a powerful tool. It's a direct channel that can be used to communicate with your audience and to get the word out about your brand. The good news is that you don't need any special software to do it; all you need is a few solid email newsletters that are unique and engaging. Now let us look at these excellent tips for writing an email newsletter.

How to Write an Email Newsletter?

We have some definite tips that can help you in writing an effective newsletter. Let us learn how to write a business newsletter.

1. Speak in the first person

We all send emails all the time, but we don't do it in the first person often. Why? Because writing in the first person makes a huge difference when you're composing an email. A very important thing to remember is that we are most inclined to read and respond when something comes from someone who we feel is close to us.
Do whatever you can to make your email newsletter personal: include your name and contact information at the top of each article, add links and callouts that call for action, etc. We know how much power this type of communication can have on your readers, so get creative with it.

2. Be actionable

Don’t just tell your readers what to do, tell them how they can take action on the content you’re providing them with. Make it easy for your readers to get involved. Make it easy for them to share and spread the message – and make it easy for them to convert.
Sometimes the best way to get a point across is by making it as simple and clear as possible. Keep your newsletter short, sweet, and to the point. The newsletter tips you include for them should be something that will help readers solve their problems, or inspire them to create a plan of action.

3. Confused about what to write in a newsletter? Do not forget to include hashtags!

Knowing which hashtags to use is a vital part of an effective hashtag strategy. If you're not using them on your blog, then make sure you’re including them in your email newsletters. You must include hashtags that are relevant to your brand.
Here are some ways where you can include hashtags in your newsletters:
  • End your email with a brand-specific hashtag.
  • To connect social media strategies with E-mail marketing. For example, Use the hashtag #webmantracreations on your social media handles to gain a special offer from us.
  • Promoting the brand or announcing a contest. For example, use #freeaudit to get a free audit for your website.

4. Use images and infographics that are relevant to the topic at hand

The best type of content to include in your newsletter is high-quality, engaging images and infographics that support the main points you're making in your email. What we're referring to here is stuff like infographics and images that contain information related to the topic at hand (e.g., a chat about the state of SEO in 2022).

5. Create a list of 10 things to do

People are busy, people are on-the-go and people have tons of emails in their inboxes clogging up valuable real estate. The average recipient can only handle a handful of emails at a time.
That's why we recommend you focus your email newsletter on the most pressing topics and highlight those that are easy to implement for your readers to make a significant impact. If you do this, you'll have engaged readers who will share it with their friends, followers, and other professional contacts. They'll be grateful for what you've done for them and will share your newsletter post with others who can also benefit from these simple tips.
Now that you are aware of what to write in a newsletter, let us look at what one should avoid while drafting an email newsletter.

6. Format Your Newsletters for Laptops And Mobile Users Alike

Because of the widespread use of mobile devices, most people now check their emails on their phones. Your newsletter must be visually appealing on both large and small screens, such as PCs, laptops, and tablets, as well as on mobile devices. Use fonts that are the right size for all types of screens, and always go with a responsive design that adjusts to the size of the screen. Make sure you test your newsletter before sending an email blast!

Do Not Make These Mistakes While Writing a Newsletter

  • Too many links in a newsletter.
  • Too few links in a newsletter. 
  • Poor quality content (too much filler, duplicate content, too little research). 
  • Lack of consistency with style and design of your email marketing campaign (different fonts and colors). 
  • Sending newsletters more than once a day.
  • Sending an unnecessary announcement (for example, affiliate information).
  • Sending newsletters without ending them using appropriate emails such as: "Sincerely, Your name, Your email address", "Best Wishes", "To whom it may concern" etc.
  • Spamming (sending too many emails to the same address).
  • Using any illegal or annoying methods to make your messages stand out from other pitches.
  • Not using your valid email address (address@example.com) in the newsletter signature.
We hope these newsletter tips from our experts helped you. Webmantra is a digital agency that provides a full range of digital marketing solutions to cater to all your business needs. You can contact us for more information!