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February 23, 2022
What is the extent of your online reach? Is it not what you wish it to be? Then there's a strategy you're not using: digital public relations (PR).
Confused? We all know what public relations is, but what is digital public relations? And how to do digital PR?
Don't worry, this blog will teach you everything you need to know about digital public relations.
Let us start by learning what digital PR is?
What Is Digital PR?
Digital PR is the strategy adopted by businesses and marketing agencies to grow business and establish an online presence Gone are the days when brand awareness was achieved solely through print media. Examples of digital PR can be blogs, podcasts, emails, and other forms of communication to reach out to potential customers.
Digital PR is the process of using online solutions such as search engine optimization (SEO), Social Media, Content marketing and online reputation management, to improve a brand's reputation and online presence. It goes where traditional media can't go, bringing brands to where the people are. This is where Digital PR Agencies come in, to take you where the client is.
Before we completely understand Digital Public Relations, we need to understand what Public Relations mean.
What Is Public Relations?
The technique of managing and guiding impressions of your business to acquire new customers and strengthen existing customer loyalty is known as public relations. While marketing is concerned with advertising actual items and services, public relations is concerned with raising awareness, changing opinions, and changing behavior.
But how is that so different from Digital PR? Let us find out!
What Is The Difference Between Traditional PR And Digital PR?
Public Relations have evolved with the times. Thanks to the digital advancements and the shift from traditional to the digital market, even professional Public Relations have become digital.
Before the widespread adoption of the internet and social media platforms, public relations was primarily concerned with gaining access to the general press. Print publications, radio, and television were used by traditional PR specialists to reach consumers and maintain a brand's image.
While this method is still essential today, publicists learned to explore online platforms to expand their reach, resulting in the emergence of digital public relations.
The key difference between traditional PR and digital PR is that digital PR happens on virtual platforms and it goes where the clients are. Examples of traditional PR are press notes, pamphlets, seminars, and so on. While the examples of Digital PR include blogs, articles, webinars, and so on. When a seminar becomes a webinar, we have shifted from traditional to digital public relations.
Digital PR goes hand in hand with Digital Marketing - Learn How
The debate of digital PR vs Digital Marketing does not make sense because both of them are kind of incomplete without each other. Imagine a marriage between PR and Marketing
Given this, it's advisable to forget about digital public relations as a separate discipline. Instead, look into how public relations can be used in marketing and how marketing can be used in public relations.
Here are some effective ways you should try:
1. Digital PR and SEO
When it comes to digital marketing, what are your objectives? The accomplishment of business objectives.
Now, the only way to do that is to acquire a high ranking, which can only be done through SEO. What if you could use expert public relations strategies to improve your SEO and online visibility? BINGO! A mix and match of digital PR and SEO.
2. Digital PR and Content Marketing
Do you have a clear idea of what you want to do with your content asset once it's finished? After all, it's pointless to have content sitting in Google Drive with no idea how to use it.
A combination of digital PR and content marketing would be beyond amazing in today’s times.
Even though both tactics provide excellent outcomes each on their own, when they work together, they can achieve incredible results beyond our expectations.
3. Digital PR and Social Media
There are so many crossroads between digital PR and social media that it is better to have both teams work parallel with each other. For example, by publishing a digital news release that the PR team recently secured on social media, the social media team may spread the message.
Even as a digital PR agency, it is difficult for us to imagine what an effective strategy with PR and social media can achieve.
With proper digital PR skills, you could achieve amazing results by using a blend of PR and marketing strategies like the three mentioned above.
Why Does Your Business Need Digital PR?
You may wonder why you should bother with digital PR when digital marketing alone is giving you good results. The following are some of the benefits of developing a digital public relations strategy for your company:
- Expands your audience
- Increases website traffic
- Improves search engine rankings
- Strengthens lead generation efforts, and much more.
Digital PR, when done effectively, can be an important element of your strategy for not only the building but also maintaining and developing relations. It has the potential to transform any marketing approach and significantly boosts ROI.
Our Digital Skill set includes: Blogging, Press Releases, News Releases and Publishing. With our services you can be assured that you are doing it right for your business as a trusted digital agency.
For more information, please contact Webmantra.
