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August 20, 2021
There is no dispute about the efficiency of social media marketing in 2021, and the crucial role of social media marketing in boosting companies during the epidemic is the most essential lesson we can take from the pandemic. It was the year 2020, and everyone was working from home, scrolling through social media. The trend will continue in 2021 and so forth.
Are you looking to boost your business using social media marketing? Well, social media has played a significant part in providing many businesses with the necessary push. You can't just keep posting about your products and services at random. Engaging on social media sites should be done in a strategic and logical manner. In this blog article, we'll show you how to use social media as a tool to grow your business.
- Set a goal that is relevant to your business
- Research your target audience by platform
- Focus on Key Performance Indicators and Metrics
- Create and manage engaging content
- Analysis of the competition
- Consistency at an appropriate time for your audience
- Develop a personal relationship with your audience
Step 01 - Set a Goal That Is Relevant to your Business
The first thing you need to do is clarify your social media objectives. Why do you want your business on social media? What do you expect to get out of it?
Posting randomly about your products and services, as mentioned earlier, is completely useless. You need a strategy. Every social media marketing strategy starts with your goals. The first step is setting up goals that are relevant to your business. Do you wish to build a business community? Or perhaps you wish to increase your annual revenue from your social media presence? Whatever your business objectives are, they will define your marketing strategy and the content you create for the same.
We will help you in setting your goals by giving you some examples of goals that will be relevant for 2021 and beyond.
a. Brand Awareness
This entails publicizing your name. Avoid merely releasing promotional messaging to build genuine and long-lasting brand awareness. Instead, focus on content that reflects your personality and views. Such a goal can be the first step taken for creating your business into a brand. A good social media marketing agency will guide you in setting a proper goal.
b. Make Sales, Generate Leads
Are your customers or followers ending up accidentally on your website and making purchases? No, someone or something must have alerted them regarding your products and services. Your social media can be efficiently used to alert your customers and followers about your newly launched products, discounts, ongoing schemes, and everything new happening in your business.
c. Increase Your Audience
Social media can be used to find new customers who weren’t previously aware of your business. Growing your audience also entails identifying the most important debates and discussions about your company and industry. It's virtually difficult to go through your social media channels without keeping an eye on or listening to certain keywords, phrases, or hashtags. Keeping track of these interactions allows you to communicate with your target audience much more swiftly.
d. Community Engagement
In order to ensure that your customers are your biggest cheerleaders, you need to provide them with something to do. Look for strategies to pique the interest of your present followers. Experimenting with messaging and content is one way to do this. Generate from user-oriented content. A good social media marketing strategy always helps in generating the content in the best way possible.
e. Lead Traffic To Your Site
Increase the number of visitors to your website. It's that simple. If you're looking to generate leads or drive visitors to your website, social media can help. Keeping track of conversions and URL clicks, whether through promotional posts or social advertisements, may help you better evaluate your social media returns on investment.
Step 02 - Research your Target Audience by Platforms
You can google vital keywords and phrases relevant to your business and see which similar businesses pop up. Check your competitors’ social media channels, compare your content, reach, and performance. The goal here is not to copy, but to know all you can about your rival, and make your social media marketing strategy 100 times better.
For the social media marketing case study we discussed, competition analysis was one of the main tools used by Webmantra for the formation of a proper marketing strategy. We understood the business objectives and needs before we conducted a thorough analysis of the competition. It was one of the factors that helped us form the perfect strategy for marketing on social media platforms.
Webmantra, as a social media marketing agency, stays updated, is consistent, and is connected with the audience. We miss no opportunity to engage. That is why our case studies are usually successful.
Step 02 - Research your Target Audience by Platforms
Conducting proper research is one of the most important steps to be included in any social media marketing strategy. Much of the information you need to affect your social media marketing plan is already out there only if you know where to look.
In fact, according to a recent poll of 250 corporate leaders, 72 percent of them are already utilizing social media as a source of data and insights to help their companies make better decisions.
Different Platforms Attract Different Audiences! Based on what your target audience is, you select a platform.
What about your target audience? Many businesses use a social media dashboard to get an insight into who their audience is and what their preferences are. Analytics, which is an important tool for social media marketing, may provide you with all the necessary information.
Online marketing with social media follows one important rule i.e., to stay in trend. Here are some social media trends to assist you to narrow down the details of what you should be producing and ensure you're creating unique content.Different Platforms Attract Different Audiences! Based on what your target audience is, you select a platform.
- Due to their high-earning user populations, Facebook and YouTube are both excellent venues for advertisements.
- The majority of Instagram users are Millennials and Gen Z, proving the importance of colourful, eye-catching content that exudes individuality.
- Pinterest has the highest average order value among social shopping platforms, with women outnumbering men.
- Because LinkedIn's user population is well-educated, it's a great place to get in-depth, industry-specific material that's a little more sophisticated than what you'll find on Facebook or Twitter.
What about your target audience? Many businesses use a social media dashboard to get an insight into who their audience is and what their preferences are. Analytics, which is an important tool for social media marketing, may provide you with all the necessary information.
Webmantra chose acceptable channels for sponsored advertisements and got to work putting up demographics, interests, and other key details. We started gaining leads and page likes thanks to engaging visuals and information. Setting the campaigns and audiences appropriately lead us to acquire the right leads for our case with the property management company.
The best social media marketing companies will focus on these important KPIs and metrics to retrieve data and keep shaping the marketing strategies accordingly.
Step 03 - Focus on KPIs and Metrics
Your social media approach should be data-driven. That involves concentrating on the most important social media indicators. Rather than focusing on vanity metrics, businesses are being challenged to dive into data that is directly related to their objectives.
What should you focus on?
- Reach - This enables you to know and understand how far your posts are reaching, whether your posts have been seen by your audience.
- Clicks - How many people click on your account every day? Knowing the data may help you understand what your users prefer to see and engage in.
- Engagement - The total number of social interactions divided by the total number of impressions is your data on engagement. This reveals how favourably your audience views you and how willing they are to connect with you.
- Hashtag Performance - The number of hashtags you use, whether they relate to your content, whether they help increase the reach - Such things may be able to understand what hashtags to use and mold your focus.
- Organic and Paid Likes - These interactions are allocated to sponsored or organic content, in addition to a normal Like count. Knowing the data and the difference between the two might help you know where to invest.
- Sentiment - This is a metric for determining how people reacted to your content, brand, or hashtag. It will help you understand how appealing your content is to your users.
The best social media marketing companies will focus on these important KPIs and metrics to retrieve data and keep shaping the marketing strategies accordingly.
Step 04 - Create and Manage Engaging Content
How many times have you stumbled upon a page and have had your mind blown seeing their content? There are brands whose pages and content seem just theirs. In simpler words, your content should portray your brand. Many businesses use the same content formats and creative touches over and over, from filters to captions and beyond. These content topics might assist you in being more consistent and determining a sound content plan.
What kind of content should be on your social media walls?
- Stories - Almost every second person has the fear of missing out on important things. Tap into that fear and create interactive content that your audience simply can’t miss. Keep creating stories, appearing first on your user’s feed, and stay fresh in their minds.
- Short Videos - Recently, TikTok videos and Reels on Instagram have gained much traction. Videos, whether long or short, keep the engagement high and attention retained on all social media platforms.
Step 05 - Analysis of the Competition
You should have a clear sense of what your competitors are up to before you start generating content. While some businesses may wish to use third-party competition analysis tools to go further into their competitors' data, a basic check of competitors' social presence may teach you a lot.
You can google vital keywords and phrases relevant to your business and see which similar businesses pop up. Check your competitors’ social media channels, compare your content, reach, and performance. The goal here is not to copy, but to know all you can about your rival, and make your social media marketing strategy 100 times better.
For the social media marketing case study we discussed, competition analysis was one of the main tools used by Webmantra for the formation of a proper marketing strategy. We understood the business objectives and needs before we conducted a thorough analysis of the competition. It was one of the factors that helped us form the perfect strategy for marketing on social media platforms.
Step 06 - Consistency at an Appropriate Time for your Audience
Punctuation and proper timing along with consistency have always been beneficial, no matter the situation. You are expected to be regular on your uploads. You will always have to be there for your audience.
What Can You Do To Make The Time Spent On Social Media Worth It?
- Post on appropriate times - One important thing to remember is, your brand should be available to interact and engage with your customers at their preferred timings. Your social media insights should show you the preferred time for your uploads; the time when most of your customers are online. When you tweet or post, make sure your social media or community managers are present and ready to handle any product inquiries or complaints. It's a good idea to figure out when the ideal times are to post on social media. It's just as important to engage after you've posted.
- Respond to your customers as soon as possible - Customers want companies to respond quickly and have meaningful dialogues with them on a frequent basis. These essential networking aspects must not be overlooked by your company. It takes work to ensure that opportunities for discussion or participation are not missed.
Webmantra, as a social media marketing agency, stays updated, is consistent, and is connected with the audience. We miss no opportunity to engage. That is why our case studies are usually successful.
Step 07 - Develop a Personal Relationship with your Audience
Personal content should be a cornerstone of any social media marketing approach, especially as we (finally) emerge out of COVID-19. In other words, don't be afraid to remind your followers that you're a real person behind your posts. In doing so, your audience is more likely to relate with you. Developing a personal relationship with your audience is an important step in marketing your business online.
Do you not try to make small talk with the customers who visit your shop? Do you not have some loyal customers who are also your friends? Similarly, in online marketing for your business, you need to try more than others. Developing a relationship that is both professional and personal seems the best way to be successful.
As you must have read in the case study mentioned in the article, Webmantra always gives the best for their clients.
Are you looking to explore social media marketing for your business? Get in touch with Webmantra right away!
Are you looking to explore social media marketing for your business? Get in touch with Webmantra right away!
