analytics detect changes in your competitors' email frequency, as well as patterns that can help you optimise your own email campaigns. The primary goal of this website is to assist you in organising emails from your competitors.
- Although SEMRush
is one of the most widely used SEO tools, its competitor analysis features set it apart. Did you know that you can use SEMRush to get your competitors' backlinks and watch their ranking changes?
is an exceptionally powerful social listening tool. You may respond to social media comments and mentions from within the platform, and you can utilise Mention to locate relevant influencers for influencer marketing campaigns and assess your competition.
There are many such tools for social media marketing that are available online that you can use.
Step 02 - Create Content With Your Product And Offer Discounts
Please tell us why you follow brands on social media. Because the substance is compelling, attractive, dynamic, and you can take advantage of intriguing schemes and services.
On your social network pages, you can post reels, polls, Q&A stories, and other such content. Customers expect you to provide them with something to do. You can plan content and giveaways. Social media marketing strategies
involve engagement and involvement.
For example, your company specialised in fabrics and various types of materials. As Raksha Bandhan approaches, you can begin selling gift bags. You may make videos for them. Use hashtags such as #rakhi, #rakhigifts, #hampersforsisters, and others.
Along with that, you can come with different schemes and discounts to keep your customers engaged and happy with your business. A happy customer has the potential to turn into a loyal one.
You can curate content that suits the social media platform you use. Online marketing on social media is about knowing what platform to use for your objectives in a way that gives you perfect returns on your investment.
For Twitter, you can challenge your followers to create a story that revolves around your brand or your product. “That happened” stories are popular on Twitter along with short, interesting, and funny content.
For Instagram, you can create short videos known as reels and engage using stories. The social media platform, if properly used, has the potential to bring in millions of followers.
Facebook is generally used by people above 30s, so you can create content that matches the audience demographics.
Pinterest values quality over quantity. You can create an aesthetic for your business and attract more traffic.
Step 03 - Target Local Audience and Run Social Media Ads Free And Paid
Your customers want to be up to speed on the current news about your company. That's why they like and follow you on social media sites. Target your audience and give them what they are looking for.
The definition of audience targeting is straightforward: It is the process of segmenting consumers based on demographics or hobbies in order to find the right person on the right gadget at the right time. With audience targeting, you have a better chance of reaching people who are interested in your products or services. Most of the examples of social media marketing involve audience targeting.
Of course, you are targeting a specific audience based on the social media platform you use, i.e., GenZ and adolescents on Instagram, 30+ and elderly on Facebook, and so on.
But have you thought of targeting a local audience?
Yes, the local audience. Why?
Social media marketing
is one of the most crucial marketing techniques for every company, regardless of size. Large corporations that operate in hundreds of places at the same time must develop more generic content. Local firms and start-ups that operate in one or two cities, on the other hand, should concentrate on targeted content.
A target audience profile is essentially a subset of customers who are more likely to respond positively to your promotions, products, and services. Why target a local audience? The channels, language, and content you use to interact with your audience may not work as well with one demographic as they do with another. And the local audience will be able to come to your shop physically. There are many chances to turn them into loyal customers.
Since 2019, the amount of money spent on paid social media ads has been steadily increasing, and now, it is clear that social media ads are becoming a staple in marketing strategies across small and large businesses.
Finally, paid social media, like organic social media, aids in audience targeting and sales generation. What is the benefit of paying for this type of value? Speed to market, campaign sustainability, and good old-fashioned message frequency are all important considerations.
If you don’t believe in paid ads, there are various tools for social media marketing available that can maximize your traffic and reach. Not only can employing a social media management tool make your life easier, but it won't require rounds of budgetary approval because there are numerous robust free programmes available to assist you to achieve all of your social marketing goals in 2021.
Connecting with your potential customer on their favourite social media channel is one of the most effective ways to create leads and foster a genuine connection with your audience.
The Case Study - Boss App
What is Boss App
? - BossApp is an Android and iOS software that serves as a recruitment platform for both employees and employers in India.
Webmantra was the social media marketing agency for the application. The main purpose was to increase downloads through social media marketing.
What was the challenge? - This company has a website, an Android and iOS app, and social media accounts, but none of its business pages or accounts on any social media platform were optimised. The company was a start-up. The objective of being on social media platforms was to increase application downloads and reach more people online, making them aware of the application and the company.
What did Webmantra do? - Webmantra experts optimised their social media accounts and pages, as well as suggested that they optimise their Android and IOS applications. Once that was completed, we began running ads with a refined audience and used a funnel set up, which helped BossApp get high engagement on social media accounts and increased Android and IOS application downloads.
As your social media marketing agency, Webmantra
aligns with your views of the company and your objectives and goals. We understand you and your business before forming a strategy to meet the objectives. Once the objectives are decided, the right tools on the right platforms are used by our experts to meet the business goals.