Instagram Metrics That Have Been Proven To Measure Success In 2022

What Are Instagram Metrics?

Instagram Analytics Measures, A Sneak-Peak

Why Are Instagram Metrics Important For Any Business?

1. Follower Growth Rate: From information on follower growth rates and trends over time to understand how your following changes with followers that unfollow you, this feature allows you to closely track your business’ success. Ultimately, being able to manage your own follower growth rate will leave you feeling more in control and satisfied with your Instagram marketing experience.

2. Reach and Impressions: Instagram Reach gives you useful information about the exact number of users your post reached. The higher this number is; the wider the network your brand is expanding to. Impressions give insight into the number of times your content was viewed. This gives useful data on what is clicking for the audience.

3. Hashtags and Tags: Correct and consistent use of Hashtags can be a game-changer for any business. It creates visibility for the brand and maximizes reach; as new users are more likely to stumble upon these posts and become potential customers. Creating a unique hashtag for a business establishes its image and aids in an easier promotion. Hashtags even help with the Instagram algorithm.

4. Visits on Profile: This Instagram metric is an easy and great indicator of the number of users regularly viewing your profile. It reflects their interest in wanting to know more about your brand and services. It measures the amount of interest your profile is garnering on a daily basis.

5. Engagements: Boosting your Engagement Rate (i.e., the amount of people who interacted with your posts vs. the amount who viewed them) is a sure-shot way to attract more customers, increase credibility, and sales. It is important to engage with other Instagram users - following, reposting, and liking their content, etc. to build a positive feedback loop and help build your brand.

6. Saves and Shares Post: The Save Option on Instagram is almost a hidden gem, wherein it holds a lot of power but commonly goes unnoticed. The more Saves a post gets, the more it is pushed onto people’s feeds, and even Instagram Explore in some cases! A post worthy of saving is viewed as one high in quality. Sharing posts provides a reach that multiplies exponentially and quickly and is almost unbeatable. It is akin to word-of-mouth, but digitally (basically, Instagram marketing)

7. Interactivity: Genuine interactivity, that is two-way conversations, between companies and customers can foster a sense of connection that causes them to trust the brand and even make it a staple choice. New stickers launched by Instagram (such as the polling one) make it easy for users to interact, as well as state their preferences. It’s no wonder interactivity has such a strong positive effect, as humans are social beings after all.

8. Instagram Stories Views: Stories is a fairly new, but rapidly growing feature of Instagram. Due to the easy access and impermanence, and the ability to mix photos, videos, and stickers; it has quickly become a people’s favorite. The amount of views a Story garners is a good marker of its quality and reach; and since most viewers are non-followers, a great way to attract a newer crowd.

9. Organic Traffic: Accumulating organic traffic involves utilizing the features of the app to create and share content, establish good communication with customers, build a community and oversee its translation to sales. This process takes genuine effort and time, but it is relatively cost-effective with lasting benefits for your company. Once you know what is working for your brand via the Instagram Algorithm, it becomes easier to continue the cycle to maintain results.