Whether you're a newbie in content marketing or have been using it to promote your business for a while, it's important to know and stress upon the basics. Content marketing is a broad term that refers to the process of developing and delivering content in order to attract a specific audience. This content should be useful to your audience, reliable, and contextually relevant. The ultimate purpose of this type of content is to increase profits and urge people to take you up on your products and/or services. What are your content marketing KPIs 2022?
What do you plan to achieve with content creation
It is not as simple as putting a few hundred words together in a way that makes sense. For your business, you may need to create a content marketing strategy and implement it. Let's take a look at some content marketing KPIs
to keep in mind as you evaluate your content marketing efforts
1. The Amount Of Content You Publish
The most crucial content management KPI to track is the number of high-quality content (articles, videos, etc.) you post per week. It is recommended to publish at least three pieces, especially when you are just getting started.
This is due to the fact that search engines have only one goal: to find information that efficiently answers their users' requests and assists them in achieving their objectives. Search engines will identify that your website delivers a lot of useful information if you generate useful and informative material on a regular basis, and your website will appear faster and higher in SERPs.
2. Do Not Forget To Use Time On-Page
Time spent on your website content pages is an important measure to track and evaluate. When you develop content, you want visitors to stay on the page and read it thoroughly. How are you going to do that? By providing content that your users find useful, interesting, and informative.
Time-On-Page is the time interval between the point a user gets on your page to when he/she/they leave your page. This feature allows you to obtain insight into your users' preferences, allowing you to generate material that is more appealing to them. Thus, Time-On-Page becomes another important content engagement KPI.
3. Check Your Bounce Rate
It is crucial to keep an eye on your bounce rate to see if your content is hitting the appropriate notes. The bounce rate of a website indicates whether visitors are browsing other pages or leaving soon. Bounce rate indicates not only whether you can create content that will attract an audience, but also if it will attract the audience you want to reach.
It's crucial to remember that a high bounce rate doesn't always mean something's wrong. People may visit your material, find exactly what they're looking for, and then leave. To obtain a thorough view of what's going on with your content, you'll need to track other content marketing KPIs like time on page.
4. Pages-Per-Session And Session-To-Contact Rate
When people come to your website, the number of pages they visit is measured in pages per session. This is an important metric to monitor because it reveals what individuals do after reading your content. It can help you figure out if your content encourages visitors to read more about a topic or look into items or services that are relevant to it.
It's thrilling to see organic traffic stream in after you've published a lot of content; however, you want to make sure it's not just any traffic - but the appropriate traffic. Divide the number of new contacts by the total number of website sessions to calculate your contact conversion rate. When your website visitors click on your calls-to-action (CTAs) and fill out forms, you have a high contact conversion rate. Thus, pages-per-session and session-to-contact rate must be present in your content marketing campaign KPIs 2022.
5. Inbound Links
Inbound links are links that lead to your site from other websites. They're also called backlinks because they point back to your website. One of the most significant content management KPIs to track is inbound links, which show you who is linking to your content. If your pages have a lot of inbound links, it means they are interesting to visitors and related to the topic. Keeping track of your incoming links might help you figure out how good your content is. If you consistently get elevated inbound links, it means you're producing material that people want to view. If you're not getting decent inbound links, though, you should look into how to improve your content.
When monitoring content performance, you must know which KPIs to track in order to optimize your results. Look no further than Webmantra if you're seeking for a content marketing agency that can assist you in creating engaging content and continuously improving content performance.