“Augmented reality (AR) is the blend of interactive digital elements – like visual overlays, haptic feedback, or other sensory projections – into our real-world environments as if they’re actually present with us.”
Augmented Reality is one of the leading technology trends today and is considered to just advance over the years. It is an experience created by designers for the users enhancing various real-world elements into the digital world with an augmentation overlay.
The perfect example of an augmented reality experience is Pokémon Go, where there’s a rare Pokémon loitering outside a users’ local library and they can catch it without anybody knowing they’re doing so. Another example where you can experience augmented reality is on the very famous Snapchat application, where users can hold the front-facing cameras to take a ‘selfie’ while the app shows an additional layered image on top, such as dog ears.
The AR technology is a system that fulfills three basic features: a combination of real and virtual worlds, real-time interaction, and accurate 3D registration of virtual and real objects.
Augmented Reality for Business
Augmented reality has a lot to offer than just camera filters and games. Due to its unique and appealing features, AR has attracted a lot of attention from various business industries like:
Retail and Fashion
Education & Training