“Search Engine Marketing, also known as SEM, is the practice of marketing a business using paid ads, that appear on search engine page results.”
 

Advertisers bid on keywords that users of Google and other search engines might enter when looking for specific information, products, or services. This gives the advertisers the opportunity for their ads to appear alongside the search results. These ads are often known by the name Pay Per Click (PPC) ads, which come in a variety of formats. Some are text-based, whereas others are product listing ads, video ads, and product-based ads that allow viewers to see important information such as prices and reviews at a glance.

 

Search engine marketing’s strongest aspect is that it gives advertisers an opportunity to put their ads in front of motivated customers who are ready to make a purchase. No other advertising medium can offer this. This is why online paid media has proven to be so effective, drawing an amazingly powerful way for your business growth. 
 

However, it is easier said than done, as Google paid ads have a little complex roadmap to work for you and give the expected results. This is where Webmantra’s team of experts can help in achieving your business objective. 

Webmantra is a Search Engine Marketing agency that empowers your paid search marketing with relevant and well-focused campaigns to make sure that your website gains high visibility and gets instant traffic to produce high conversion rates.