Of all the industry terminology that exists, Search Engine Optimization (SEO) is one of the most confusing and misunderstood. People have never been more desperate for information about SEO; and yet, only a few people have a clear understanding of what it entails. Here is an overview of the SEO Processes
we implement at Webmantra that might help you understand the entire procedure better:
1. Website Audit
Imagine you own some property and want to know what the value is so you can sell it, lease it, borrow against it, insure it or protect your assets. The first step is to get a professional inspector who will come out and inspect the property. We do the same thing when we are looking at a website. We call this SEO process Website Audit where we analyze all of the on-page factors that could affect SEO rankings such as links, title tags, meta descriptions, keyword research, and more.
2. Industry Understanding
Industry understanding for SEO is a relatively new concept for search engine optimization agencies that has been gaining popularity in recent years. There are two main reasons why it is becoming so popular among SEOs: firstly, it helps to build and maintain an online presence that reflects a brand’s or website’s true identity rather than just their online marketing efforts; secondly, it is critical to maintain and continuously improve your efficiency when navigating an industry.
3. Competitor Analysis
If you are looking to rank your site higher in Google, competitor analysis is a great place to start. It allows you to see what keywords other webmasters are targeting and helps determine where your competitors might be vulnerable. With this information, you can then seize these opportunities with SEO.
4. Keyword Analysis and Mapping
Keyword analysis and mapping for SEO is a method by which the search engine optimization agencies find the individual keyword terms that make up a website or web page’s content. Keyword mapping aims to discover the number of keywords and their location on the site. Analysts use this information to create optimal keyword targets and plan content changes.
5. Set Up GA, GTM, GSC, and GMB
We handle all aspects of setting up your Google account, including -
Google Tag Manager
Google Search Console
Google My Business listing
Upon request, we create the accounts for you (if they don't already exist) and then incorporate them into your website. We also set up your Google Analytics objectives so you can track the appropriate site activity.
6. On-Page SEO
On Page SEO is a term used to describe SEO Processes that are applied directly on the web page, usually in the HTML or HTML Head section, to improve a website's rankings in Google search engine results.
It is an umbrella term for a number of sub-categories which include:
One of the most overlooked aspects in SEO is ensuring that you are using the correct meta tags on your site. Meta tags are hidden strings of code that list information about your sites, such as a description, keywords, and author.
Header Tags and Subheadings
Many times, people will type a little green heading (a header tag) with their text. This is what you put at the top of a web page to tell the reader where they are in the document: editing options, contact information, copyright information, or keywords used within this document.
Canonical tags are HTML tags used to specify which web page is the original one. Typically, if a page has been copied from another website, then it is given an external link rather than an internal link.
It is an SEO process in which an organic search engine or website results in keyword rankings for its own term rather than the desired keyword that users have searched for.
Internal links are one of the most important SEO ranking factors and they are also used to make your website more user-friendly. Simply put, when you create a link that points to a web page on the same site, it is considered an internal link.
External links are hyperlinks that are either to other web pages that can be accessed separately from the page they're linked to, or to other places on the same site. Almost all modern browsers have a feature called "open in new tab" that makes it possible for users to open these links in tabs outside of the current window.
URL Optimization is an SEO process of analyzing links on a website and deducing some information about how many clicks they might get. URL Optimization can be used to track down bad links, find where traffic is going, and find opportunities for more traffic.
Sitemap and Robots.txt Submission
Websites are often indexed by search engines and directories. To ensure that your website is accessible to search engine crawlers, it needs to be validated periodically. This requires you to submit a sitemap and robots.txt file to the rules of the indexing websites you want your site listed in.
Schema markup, or schema.org, is a set of markup classes that signify information that has a certain meaning within the context of a given website. With schema markup in place, search engines can provide better results in response to natural language queries.
Rich Snippet is a name for the new search engine optimization that has many benefits. It is designed to help make your content more visible in search engines and drive more traffic as a result. Get SEO Services from professionals now!
A Call-to-Action is a significant action that you want your customers to take. It might be purchasing your product so they can feel the difference, signing up for a course to learn more about your company, or becoming a member of your club for exclusive content.
Broken Links are a simple script that highlights all external links on a given website and checks them to see if they still work. Broken Links will save you hours of frustration when trying to debug a broken link.
Page loading speed refers to the time it takes for a webpage to fully load, measured in seconds. A website’s page loading speed is one of the most critical factors in determining how quickly it converts visitors into customers and can have a major impact on a company's ROI.
7. Technical SEO
Technical SEO is a white hat method of optimizing websites that have seen their popularity skyrocket over the course of the last decade. This type of SEO involves changing site code to improve its search engine optimization or SEM. Many people are now doing this to help their websites rank higher on search results, which can eventually lead to increased traffic and revenue. We follow the following processes in our SEO Services
Website Speed Optimization
Website speed optimization is an ever-growing industry, but what does it actually entail? Website speed optimization is a process of both analyzing and implementing alterations to a website in order to make the site run more efficiently.
AMP stands for Accelerated Mobile Pages, which are the result of Google's project to make the web faster for mobile devices. The AMP Project is a collaboration with Google and major publishers to create an open, shared initiative to provide a better mobile experience.
Indexability is the weighted number of a webpage’s backlinks. It’s measured as a percentage and is calculated by dividing the total number of backlinks for a given website by the total number of references to its pages on other websites.
8. Content Creation
Content creation is a term often used in online marketing and online advertising to describe the overall process of developing, editing, and publishing both visual and written content. The terms content creation, content marketing, or influencer relations are all related but refer to different aspects of the subject. For example, both create written or photographed text (content).
9. Link Generation
Link generation is an SEO process of optimizing your website for ranking as high as possible in Google's search engine, with the goal of increasing traffic and revenue. This includes on-site optimization, social media marketing, page speed optimization, and content marketing. If a site has a strong link profile it's more likely to rank well than one without a link portfolio.
A business listing is some information on a website that allows people to learn about the services and products of a business. They often include links to social media pages as well as contact information for the company.
Profile Creation is a term that refers to the act of creating your own uniquely tailored online presence for your personal brand, company, institution, and/or persona. Profile Creation is commonly seen in today's online market where literally anyone can have an internet presence.
A local listing can be anything from a business or product to an event. It is usually posted on a website such as Craigslist or Facebook in order to find people who are interested in what you are posting.
Directory submission, or directory advertising, is an SEO process of promoting your website in a list of websites that provides often hyperlinked listings and descriptions of other websites. These websites typically search engines and directory sites.
As the name implies, Forum Submission is an app that uses a user's forum username and password to post links to their own content on 1000+ websites. What makes this unique is its ability to rank how well your website ranks in search engines by comparing it to other websites in regards to its quality.
Press releases are a way for businesses and organizations to disseminate information about their company or organization. Free press release distribution sites are also a great way for business owners to get the word out about what they have going on in their industry.
Classified Submission is the act of submitting your website directly to Google's search engine indexing service, so that they may freely crawl it and rank it accordingly within their search engine results pages.
Social Bookmarking is a browser extension, website, or mobile app that allows for the collection and organization of bookmarks online. This allows social media users to keep track of their favorite websites and share them with others.
Image Bookmarking is the act of saving a web image to make it easier to find later. People who use image bookmarking software download images from the Internet when they need them and save them for easy access at a later time.
Video submission is the process of uploading a video to a website. It allows you to share your videos with other people and is a form of social media.
Infographics Submission is an SEO process that collects graphics from the social media sphere and promotes them on the website in the hope of showing them to a wider audience. Why? To tell more stories, of course!
Web 2.0 Submission allows users to submit content to websites which can then be used as a free social media platform on the internet. You will have the ability to post your updates or articles on your personal website, and also submit them to popular websites.
Article submission is an online SEO service that allows authors to share articles that are not published in conventional media. The purpose of article submission is to facilitate a free and open exchange of knowledge or opinions by publishing the intellectual efforts of others.
Question Answer pairs questions people are likely to be asking with suggested answers in a format that is exceedingly natural for search engine optimization. The intent of question-answer articles is to provide quick and concise information about their topic, usually in the form of questions and answers.
A comment is a short text response to another post. Comments are like mini-blogs, but the context of most comments is minimal and they serve an individual purpose. Comments on blog posts can be used for various purposes from general discussion to providing expert advice or feedback on the article.
10. Keyword Ranking Report
Keyword Ranking Report provides informative data on the search engine rankings of a given website or domain name. The information is provided in an efficient and easy-to-read format which can be stored for future use.
11. Traffic Analysis
Traffic Analysis is a technique used by traffic engineering and network design specialists to determine the amount of data being transmitted over the Internet. While it has many uses, its most common application is in prioritizing and allocating bandwidth on a network or device. This can be done either for an individual computer or for an entire network, for example, a public wireless hotspot.
12. Backlink Report
Backlink Report is an online, simple, and easy-to-use tool that helps you keep track of your website's traffic and backlinks. When your website has more links from other websites, it will do better in the search engine rankings. Therefore you can use this tool to increase your ranking.