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Google’s Latest Algorithm Update - Everything You Need to Know

December 30, 2021
You must have heard by now that Google has updated its algorithm. “Google’s Latest Algorithm Update” - the tagline is literally on every page you see. But what exactly is the update? We will tell you all about it!


What Has Google Announced About The Update?
Google's recommendations for google November update are as follows:
  • Expect to see widespread effects, such as increases or decreases in search rankings.
  • The term "broad" refers to the fact that core updates do not target anything specific. Rather, they are intended to improve Google's systems as a whole.
  • Pages that fall in rankings are not penalised; instead, they are reassessed against other web content published since the last update.
  • The top recommended way to deal with the impact of a core algorithm update is to focus on providing the best possible content.
  • Every few months, there will be major core updates. Sites may not recover from one update until the next one is released.
  • Recovery is not guaranteed by improvements. However, failing to make any changes will almost certainly result in no recovery.

That was all that Google announced before the update. It came as a shock to see an update ruled just a few weeks before the biggest shopping season. 
 
Google had previously stated that pages that disappear after a core update have nothing wrong with them that needs to be fixed. It was also said that those who perform poorly following a core update change may still feel compelled to act. The recommendation to concentrate on providing the best content possible was made. That is what Google board core algorithm updates are believed to be looking for.  As a starting point, most websites should review the advice that has been previously provided on how to self-assess whether you believe you are providing quality content. With this update, quality content is the key!
 
BONUS - HOW TO KNOW IF YOUR CONTENT IS QUALITATIVE?
 
Ask yourself the following question:
  • Is the content presented in a way that makes you want to believe it, such as through clear source, evidence of the expertise involved, and background on the author or the site that distributes it, such as through links to an author page or a site's About page?
  • Would you come away with the idea that the site producing the content is well-trusted or widely-recognized as an authority on its issue if you did some research on it?
  • Is this content created by an expert or enthusiast who demonstrates a thorough understanding of the subject?
  • Are there any easily verifiable factual inaccuracies in the content?
  • Would you feel safe putting your money or your life in the hands of this content?
 
 
Will The Update Hit You? What to Do If It Does?
Google’s latest Algorithm Update 2021 & 2022 has come as a surprise to many of us. What happens if we get it? Google has always offered suggestions on what steps to take if your website is harmed by google core updates. There is no golden path you can follow to get back on track. Moreover, a drop in rankings may not indicate anything is wrong with your sites. If your site is affected by a core change, Google has provided a list of questions to consider. Google also says that there is some recovery time after every update. However, the major shift only comes after the update takes place.
 
The best thing you can do during such updates is to let it roll out and keep providing quality content. Your customers appreciate content that gives them value, and so does google.
 
Why Should We Care?
What happens when Google updates its core algorithm? Your website ranking may suddenly improve or worsen. Knowing when google core updates happen gives us a reference point for determining whether the change was due to something you did on your website or something Google updated with its ranking algorithm. We should be informed about the updates and the changes it will bring since rankings in SERPs play a huge role in determining where and how we get leads and ROIs. 
 
There is a chance you will face some inconveniences due to the update. Some websites might not face any changes and will continue to carry on as they were. It is, however, very important to stay informed and to keep analyzing your rankings, reach, and ROIs. Let us stay a step ahead!

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