What is Search Engine Optimization?

Search engine optimization when applied to a website, improves its position in search engine results. Consequently, it results in generating more traffic to the website. SEO techniques have been continually evolving for several years. This is because the search engine algorithms are frequently updated to accord different weights to the specified parameters or include new rating parameters. Thus, for a website to rank higher, the SEO techniques have to keep up with the changing criteria and parameters of search engines.


How we can help

Web Mantra has for long been a top search engine optimization agency. Our professionals have been adept at applying multiple SEO techniques to improve website ranking. We keep pace with evolving changes in the way search engines rank websites, and improve your ranking on a continual basis. For instance, the Google search engine has now included content quality and subject relevance as ranking parameters. Therefore, apart from our improved SEO process, we also help you improve your website content in the context of quality and relevance.

Organic SEO and process

As an SEO agency, we can improve website ranking by paid advertising through search engine and even social media channels. But organic SEO is more natural and as a customer-centric SEO solution provider, we ensure consistently higher ranking on all search engines in organic search. Our organic SEO process starts with keyword research, followed by competitive analysis, SEO audit and also covers on-page and off-page optimization. This process is robust but not rigid. When the search engine algorithms change, we change the process to include new parameters for optimizing your website.

On-page and Off-page SEO

On page SEO primarily refers to the content of all the website pages, which comprises title tags, headings, URL structure, images and text. There are different techniques to optimize each of these.
Off page SEO determines how well your website is linked to other websites and online content. If your website content is good and popular, several websites and online documents may refer to it and provide a link to your website. These are called backlinks. We make sure that it is not the quantity but quality of the back links, which lead to your website. An effective balance between on-page and off-page SEO is what provides an optimum result.

Best SEO practices

No matter what the best SEO trend is, it always starts with quality content and of course effective keywords. Apart from ensuring this for your website, we use unique titles in meta descriptions and also highlight your data with the help of good SEO techniques. We also use Google Webmaster and similar tools, which help improve organic search rating. We also promote your website with the help of blogs and provide fresh content on a regular basis.

Important Tips

Start (Or Improve) Your Company’s Blog

Onsite SEO Techniques

Outbound Linking

Domain Name

Description, Images , Alt-Tag, Image Title , Image Filename

Offsite SEO Techniques: Post Title, Permalink , Keyword Rich Content, Interlinking

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